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blinkx Draws Users in with aniBoom’s Original Animations »

10 April 2008
Find animated content from around the world on www.blinkx.com

SAN FRANCISCO, CALIF. - April 10, 2008 - blinkx, the world’s largest video search engine, today announced a partnership with aniBoom (www.aniboom.com), a premier multiplatform animation network for the global distribution of high-quality independent animations and cartoons. Over 200 independent short films from animators across the world are now easily accessible at www.blinkx.com. Leveraging its unique AdHoc platform, blinkx will also place contextually relevant advertising against the short films.

Teaming up with unique talent from around the world, aniBoom aims to meet the exploding demand for state-of-the-art animation in Web, mobile, TV and gaming platforms at an unprecedented speed and cost-efficiency. Boasting a vibrant community of world-class animators and animation fans, aniBoom acts as a platform for artists globally to produce original animated brands and present their work to a vast public forum. Via aniboom.com and aniBoom partner channels, anyone from the professional animator to the animation student and fan is sure to enjoy aniBoom’s diverse library of content.

“Animation has consistently proven itself as an important medium in the entertainment industry,” said Suranga Chandratillake, founder and CEO, blinkx. “We’re excited to be partnering with aniBoom and bringing so much original animated content to our users.”

“The Internet is one of the key outlets for distributing creative content today, so it’s crucial to find innovative methods of expanding our reach online. blinkx will serve as a fantastic new way for animation fans worldwide to discover our highly entertaining content and a new revenue generating opportunity for our creator community,” said Uri Shinar, CEO and founder of aniBoom.

As the pioneer in video search technology, blinkx has built a reputation as the smartest way to search new forms of online content such as video. With more than 220 partners and 18 million hours of indexed video and audio content, including favorite TV moments, news clips, short documentaries, music videos, video blogs and more, blinkx uses advanced speech-recognition technology to deliver results that are more accurate and reliable than standard metadata-based keyword searches.

About blinkx

blinkx plc (LSE AIM: BLNX) is the world's most comprehensive video search engine. Today, blinkx has indexed more than 18 million hours of audio, video, viral and TV content, and made it fully searchable and available on demand. blinkx's founders set out to solve a significant challenge - as TV and user-generated content on the Web explode, keyword-based search technologies only scratch the surface. blinkx's patented search technologies listen to - and even see - the Web, helping users enjoy a breadth and accuracy of search results not available elsewhere. In addition, blinkx powers the video search for many of the world's most frequented sites. blinkx is based in San Francisco and London. More information is available at www.blinkx.com.

About aniBoom

aniBoom (www.aniboom.com) is a premier multi-platform animation network that houses a unique virtual creators studio to produce the best independent animated content for global distribution. Teaming up with untapped talent around the world, aniBoom has developed a flexible digital pipeline to create, produce and distribute compelling high quality animation brands at unusual speed and cost efficiencies to web, mobile, gaming and TV media industries.

At aniboom.com, the company has brought together a vibrant community of world class animators and animation enthusiasts to create, watch and share a growing library of original independent cartoons and animations that crosses multiple genres and interests. Users can easily create and showcase their work using the site’s dynamic features including a robust DIY tool set called Animachines. Throughout the year aniBoom also engages its community with a variety of creative contests offering prizes of up to $50,000 each. The company is based in Israel with its U.S. headquarters in San Francisco.

Press Contacts:

Tim Turpin
Sparkpr
+1 (415) 321 1894
tim.turpin@sparkpr.com

Clare Gayner
Bite Communications
+44 (0)20 8834 3454
Clare.Gayner@bitepr.com